The iconic French fashion label was established in 1962, right in the heart of the fashion capital, Paris. Daniel Hechter was the first French designer to take high fashion, re-created a model of affordability to the masses and revolutionize the pret-a-porter (ready to wear) concept in the 60s.
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The French brand have been synonymous with the art of casual elegance, traditional French values and the forefront of French fashion. It is the brand of the modern and open-minded people who expect their clothes to express their personality and to reflect their lifestyle.
As a belief of Daniel Hechter’s designs and inspirations, men who wear Daniel Hechter fashion are successful at what they do. They love life and embrace an active, sociable approach to it.