The iconic French fashion label was established in 1962, right in the heart of the fashion capital, Paris. Daniel Hechter was the first French designer to take high fashion, re-created a model of affordability to the masses and revolutionize the pret-a-porter (ready to wear) concept in the 60s.
The French brand have been synonymous with the art of casual elegance, traditional French values and the forefront of French fashion.
It is the brand of the modern and open-minded people who expect their clothes to express their personality and to reflect their lifestyle.
As a belief of Daniel Hechter’s designs and inspirations, men who wear Daniel Hechter fashion are successful at what they do. They love life and embrace an active, sociable approach to it.