Casual, chic and fashionable. Beside U have come a long way since 2005, creating a mass of loyal fans and followers globally. The brand have a strong retail presence in 14 countries spanning from Asia to America. Stylish and young at heart, the brand showcases the current innovation behind its new collections with RFID (Radio Frequency Identification) security functions. 
The brand's "Dress for Success" campaign in US provides a strong platform for women empowerment and have been well celebrated.