What started as just an idea of happenstance would transform into one of the most recognized icons around the world. Particularly in the Asian marketplace, the Arnold Palmer Umbrella is legendary. Across every demographic you see consumers sporting the Arnold Palmer golf umbrella on a wide variety of fashions and retail goods. 

A major reason for the logo's ubiquity and popularity is Arnold Palmer himself. Arnie always understood the importance of building and maintaining a brand. Over the past half-century, there's rarely been a time when he hasn't been wearing the umbrella logo. Same is true for APE associates. Whenever they're at a golfing event or business function, Arnold Palmer Enterprises employees proudly display their umbrella lapel pins.