A New Era Of Style Begins In Singapore
It's more than just a logo, it’s a statement.
That iconic “C” has been stitched into the fabric of sports history, street culture, and everyday style for over a century. We’re talking, of course, about Champion. The legendary American brand that has defined athletic wear for generations is officially making a massive comeback to our sunny island, and it’s time to get hyped.​
Born in 1919, Champion wasn't just made for athletes, it was made by athletes, with athletes. This is the brand that pioneered the now legendary Reverse Weave sweatshirt, engineered to resist shrinkage and withstand the grueling demands of sports.
For decades, it was the go-to uniform for college teams and professional athletes across the US, building a legacy of durability, comfort, and authentic athletic heritage. The instantly recognizable CHAMPION LEGACY C logo with its bold Torch Red and Royal Blue became a symbol of quality and athletic prowess seen on courts and fields around the world.
That iconic “C” has been stitched into the fabric of sports history, street culture, and everyday style for over a century.​
The Singapore Streetwear Takeover
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Fast forward to today, and Champion’s influence has exploded far beyond the stadium. In Singapore, the brand has seamlessly transitioned from sportswear to streetwear royalty. You’ve seen the Champion wordmark everywhere, from the heart of Orchard Road to the coolest neighborhood hangouts. It has become a staple for fashion-forward individuals who crave style that is both comfortable and effortlessly cool. Champion is no longer just apparel; it’s a cultural icon embraced by a new generation, a testament to its timeless design and enduring appeal. The brand has cultivated a massive following here, proving that true style never goes out of fashion.
A New Era Begins: Your Champion Journey Starts Now!
We are thrilled to announce that Champion is back in Singapore with full force, ready to unleash a whole new wave of style. We're making it easier than ever to get your hands on the gear you love.
Mark your calendars for the official soft launch happening on Friday, 3rd October, at our exclusive concept store, Beyond 9 to 5, in Changi City Point Level 2, #02-39. Be the first to explore a curated collection of fresh merchandise, including casual tees, ultra-comfy hoodies, statement jackets, classic sweaters, a wide selection of head-wear, and versatile bags.
The excitement doesn’t stop there! The official flagship Champion store will throw its doors open on Saturday, 1st November, at IMM mall. Following that, we'll be rolling out counters in major department stores all across the island, bringing the Champion spirit closer to you.
The next chapter for Champion in Singapore is here.
Get ready to embark on the journey and wear your heart on your sleeve and the 'C' with pride. We'll see you there!
