The acknowledgment of the Italian market should also be considered in relation to some variables of historical and cultural heritage: the Eighties are in fact a period of great volcanic and international economic expansion. The strategy of brand extension undertaken by Tonino Lamborghini from the very beginning was a unique and rare initiative in the national landscape, that has become case history at several universities, institutes and chambers of commerce. Over time other brands followed his way.

Today it is normal for a brand to bring forward a concept of lifestyle, but even that he always tries to be different and original: his eclecticism leads him to renew and diversify his products range, while maintaining strong roots linked to his family heritage.