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Porsche Design is a luxury brand and was founded by Professor Ferdinand Alexander Porsche in 1972. The brand has a particular focus on functional, timeless and purist design. All products of the brand are designed in the Porsche Design Studio in Zell am See, Austria, and are characterized by a pure and clean design aesthetic.

Today, the Porsche Design Studio is considered one of the most renowned design studios in Europe and has received more than 170 national and international awards for its unique and purist design philosophy.