With origins from UK, bradFORD encompasses the unique characteristics of the metropolitan man – Preppy, Tech Savvy, Polished and Fun. Each character tells a different story, exemplified by the specially curated collections that reflects the British style. The bradFORD man exuberates confidence from within, neatly put together by the right outfit. His fun-loving personality is also a constant element demonstrated by his choice of attire and personal style.