Menswear

From its invention of the world's first, soft, self-folding collar in 1910, Van Heusen has been dressing men in their fine quality, well-made shirts for generations in the USA and Europe. This brand was brought into Singapore to challenge the local norm, which was tailor-made shirts. The local market responded very well to the idea of having a ready-to-wear shirt made with the latest fabric and designs which were innovative. The brand, Van Heusen, is currently one of the best selling in Singapore departmental stores.

Available at AP.BHPC.PC.VH @ JP Boutique and departmental stores in Singapore, Malaysia and Indonesia.