Menswear

Daniel Hechter was one of the first designers to recognize the commercial viability of lifestyle dressing and has marketed the concept with enormous success. Today, the top French designer brand is exporting to some 47 countries and licensing goods in the U.S.A., South America, Europe, Canada, and Asia Pacific. In many ways, Daniel Hechter had provided the inspiration for the 1980s’ explosion of lifestyle concepts in retailing. YGM Marketing introduced this brand to the growing affluence of the Singapore market in 1983, with mid-priced apparels comprising of business and casual wear, targeting at the young professionals. These timeless pieces made mixing and matching outfits seem easy, providing convenience and comfort to the busy, modern man.

Available at leading departmental stores, Daniel Hechter and AP.BHPC.PC.VH @ JP Boutique.